I was discussing change back on http://sarastexturecrafts.blogspot.com/2010/01/growing-pains.html and so we're planning our move... this has to be right, as we want this to be long term. It also has to be fairly quick if we can manage it... I need to work out whether I am a stay at home worker, or if I need to start renting some premises. That's a difficult one though... while I like the idea of going out to work again, am I big enough to sustain it? I don't want to loose what I have and I'm not sure it's enough yet to warrant it's own place just yet... there's also the hopeful addition of Children to consider. All of my friends who have their own famillies now have warned me to be careful here. While I'm small enough now to scale back slightly and then revamp again once (possible) Children are old enough for school, will a bigger company fair as well from such a scale back? Unless I get to the point where I can employ staff... and that's not looking like an option right now.
I think what I definately need to do though, while we are looking for somewhere is to refocus... customers are the most important aspect of my business. In fact the very corner stone! Without customers everything else is non-existant, so I need to relook at my workload... am I doing anything that doesn't benefit my customers and future sales? Yes, there probably are a few of those... I do get carried away sometimes! I can immediately think of my etsy blog (http://etsyprofiles.blogspot.com/) and DaWanda community (http://dawandashopping.ning.com/). These were things I have started as a source of minor advertsing that just got too big. I have friends who help... maybe it's time to see if they fancy taking it over? If not then it's time to call it quits.
I spent a lot of time last year promoting my learning centres (see main website) and they are bubbling away nicely. Enough so that I could refocus that energy on sales through my main website's eshop. To do this I think I need to consider some changes to the networks in particular (Working with Felt and Spinning Web)... I have a plan for this, but will keep that under wraps until I have fully organised things.
I also did a lot of extra ciricular activities last year, like writing for DIY magazine and Editing the London edition (http://sarastexturecrafts.blogspot.com/2009/07/diy-city-magazine-london-issue-now-out.html)... writing a few craft guides for magazine publications (both got cut from the final run in the end, due to a change of theme by the Editors) and a book (which went very quiet (fortunately I didn't send anything off, so nothing lost). While these were great experiences for me, this year I think I will have to pass on these kinds of projects (well, I'll certainly consider them, but work must come first).
For now call me the 'changling'.
Addicted to Fibre, Feltmaking and Spinning? Or want to learn more? Visit my www.sarastexturecrafts.com for everything your addiction needs!