I stumbled across this great promo idea from http://www.artbymimi.etsy.com/ and thought I ought to share it with you. It's very similar in idea to my up and coming 'Mystery Bag', but none the less is a great opportunity for sellers to grab buyers attention...
Sara:What is 'The Little Book of Etsy' all about and how did you come up with the idea?
The Little Book of Etsy I feel is a great way of reaching the UK audience. Etsy is a based in the US and even though they do a great job advertising, sadly not many people (i.e. buyers), know about it over here in the UK.
The Little Book of Etsy will be presented professionally inside a drawstring bag (handmade of course), along with a little promotion item.
It all began with me wanting to figure out ways of encouraging people to start spending at the craft fayres.
Lately with all the money worries of 'the crunch' going around the UK and also I think most of the world, getting people to spend money, (in person and online) is a major issue for all us sellers.
I looked into getting something made for me with my etsy address on it but nothing felt right or made me think that it'll encourage people visit Etsy, let alone my shop. So I stopped searching and did a bit of thinking.
What I really wanted was to help people on Etsy reach out to the UK audience.
Every time I mentioned Etsy to someone at the fayres, they just looked very confused. I can easily recommend stall holders/sellers to visit Etsy but trying to convince buyers is another matter.
So the next idea was to give away little promotional items from other sellers: every time someone spends over so much at my stall, (because everyone loves a freebie!) they would get a goodie bag with the freebie inside.
I thought this would benefit all: I can encourage people to spend, while the promos will advertise others on Etsy.
After about 6 Etsians joining I was struggling to find any more. I could understand that not everyone could give away their items or pay for the shipping to the UK but I still wanted to help advertise others and include those who couldn't send the promos.
While talking to someone about this matter, I had a sudden idea. Within about 2 seconds flat I came up with an idea of a promotional booklet.
I had the image of a professional, informative booklet, full of Etsy shop's business cards. This way I could give out other people's business cards but without them being loose in the bag and annoying my customers, which usually would end up with them throwing the cards away any way.
I live in Cornwall, which is right at the very tip of South England. Being very touristy place; well know for its sea, sun and surf so we get lots of visitors from all over the place. So in one small place we could have visitors from the next county (Devon) to the visitors from the highlands in Scotland. Ideal for advertising!
I suggested this idea in a reply to this particular seller to who I was having the conversation with at the time and to my amazement, she loved it! So I started working on 'The Little Book Of Etsy' and it's been going great ever since.
Sara: So how many members are there?
From the 6 members original members, numbers soon grow to 64 Etsians being involved with The Little Book of Etsy!
I have received within the last couple of days 8 members' promos and business cards. The postman is going to love me over the next few days ;)
The great thing about The Little Book Of Etsy as well is, even though I have got many sellers involved from the USA and all around the world, a majority of these sellers are based in the UK. Which I think will appeal to the UK audience to Etsy.
Sara: How do you see this idea developing in the future?
Well...because there are so many of us now and I needed to keep track of everything while keeping everyone up to date with how things are developing, I have set up a blog: http://www.littlebookofetsy.blogspot.com/. This is a great place for members to meet and I have had some great positive feedback so far.
I hope to start giving these little booklets away at a major village craft fayre happening on the 24th of May and see what happens from there.
If successful and everything goes to plan, I hope to recruit more members and help get the word of 'Etsy' out with a second edition.
But I am just going to go along with it and see what happens. It'll happen if it's meant to be. But it's been a pleasure working with everyone so far and thanks to everyone for all the encouragement received.
Sara: Thanks Mimi for this wonderful opportunity... I hope the show goes well and let us know how your little book of Etsy idea goes.