I you are like me... shyness and a lack of confidence can make running a stall at a craft event a very daunting thing.
I've talked at small talking events, showed at lots of craft events, stood up in front of buyers to sell my ranges into their stores (when I worked in fashion) and taught at national craft events... each and every time I suffer with panic attacks... Now don't get me wrong I'm not expecting you to do the same (and I hope you never do)... my personal journey through this very personal struggle is quite a different thing... but I don't want you to feel that you are alone in worrying about your first craft stall experience... you are not alone... we all worry and we all understand how you feel.
What is really important when you are on your stall is to not show your nerves... the last thing you want is to put someone off of approaching you, because you look like you are going to be really quite sick!
Here are some steps I think you can take to help give you a little confidence on the stand and make you look more approachable.
- Dress confidently and comfortably... if you feel well dressed, then you will naturally exude a level of confidence.
- Position yourself so that you can be seen and approached easily... no hiding! This gives customers an immediate point of contact... if they can't see you, then they may just walk by. This will also force you to be more personable.
- Have Conversation Starters... try to have something on the stand that people can ask about. This can be something you are working on, or something you have made, or an idea of how to wear a garment/accessory you are selling. Having customers approach you with questions will stop you from wondering how to make that first connection.
- Look up, get eye contact and SMILE! Say Hello... the warmer you seem, the more likely someone will allow your stall 5 more seconds of looking before they walk on... that 5 seconds could be enough to secure a sale. NEVER, NEVER sit there like you are sucking a lemon... regardless of how badly you are doing (and we all have days like that)... no-one will approach you if you don't smile.
What are your experiences? What is your advice on craft stalls?... Sara x
P.S. Don't forget to enter our craft business giveaway!